Eric Schiffer told The U.S. Sun that the press secretary prepared ‘like Rocky’ for her time in the White House

DONALD Trump’s press secretary is paving her own path for a “big future” – whether as a media personality or the future governor of New Hampshire, according to an expert in public relations.

Karoline Leavitt, 27, has already made headlines in her first week as the youngest press secretary in the White House’s history.

The New Hampshire native came out swinging by confidently relaying Trump’s first executive orders as well as demanding an apology from Bishop Mariann Budde after she pleaded for the president to have mercy on immigrants.

While Leavitt has been praised for being a “breath of fresh air” and a voice for Gen Z Republicans, the key to her rise to the White House might be her delivery.

Eric Schiffer, chair of the Los Angeles-based firm Reputation Management Consultants, said Leavitt’s clear communication is the “magical element” behind her success.

“She’s able to communicate in a way that’s upbeat and poised and clear and positive,” Schiffer told The U.S. Sun.
“It has a magical element to it that is effective with people. It can take very serious subjects and make them more easily understood and perhaps even accepted.”

After getting her start interning at Fox News during college, Leavitt then interned in the White House office of presidential correspondence during Trump’s first presidency.

After graduating from Anselm College in 2019, she joined the White House press office as assistant press secretary under Fox News personality Kayleigh McEnany.

However, after Trump was outseated by former President Joe Biden in 2021, Leavitt worked for New York Congresswoman Elise Stefanik before trying her hand in politics.
Leavitt ran for a seat in the US House of Representatives in New Hampshire in 2022. Despite winning the Republican primary, she lost the general election.

But Schiffer thinks Leavitt could pursue more political power again after Trump’s second presidency.

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Trump’s press secretary Karoline Leavitt comes out swinging & echoes demand for apology from Bishop in first Fox chat
“She has a big future,” Schiffer said, adding that the young mom is a “natural media star” and “wise.”

“There are tremendous opportunities for her including running for office.”

“She could be the future governor of New Hampshire if she continues her success in this role,” he added.

The age requirement to become the New Hampshire governor is 30 years old – meaning Leavitt will be eligible to run by the end of Trump’s second term.

Get to know Karoline Leavitt

Donald Trump’s press secretary is the youngest White House press secretary ever at 27.
Here are some fast facts about Karoline Leavitt:
She was raised Catholic in Atkinson, New Hampshire
She attended Saint Anselm College
She started her college’s first broadcasting club
She interned at Fox News during college
She worked as the assistant press secretary under Kayleigh McEnany
She won the Republican primary for the US House of Representatives in New Hampshire in 2022
She’s married to 59-year-old entrepreneur Nicholas Riccio
She gave birth to her first son, Niko, in July 2024
She went back to work for Trump days after giving birth
She had her mic cut off in a CNN interview in June 2024 after criticizing presidential debate moderators Dana Bash and Jake Tapper
Schiffer also predicted Leavitt’s popularity could lead her to have a broadcast news segment or YouTube show of her own in the future.

“I think she’s gained interest because she’s got her own unique style,” Schiffer said.

“She is a challenger of the media in ways, she’s fiercely protective, and she’s a great communicator.”

FOX TRAINING
Schiffer compared Leavitt’s path to Sarah Huckabee Sanders, who went from being the White House press secretary under Trump during his first presidency to being the governor of Arkansas.

He also said Leavitt was prepared to become the press secretary after her time on Fox News – and compared her to the iconic fictional boxer Rocky, first introduced in the 1976 movie.

“You’re allowing yourself to refine,” Schiffer said.

“You know what works with audiences after a while – you see what goes viral, how people respond, and you get the feedback.

“She was like Rocky training in the gym at Fox and now she came out and is knocking people out because she’s got all those rounds.”

‘UTMOST CONFIDENCE’
In a statement announcing her appointment in November, Trump said, “Karoline is smart, tough, and has proven to be a highly effective communicator.”

“I have the utmost confidence she will excel at the podium and help deliver our message to the American people.”

Schiffer added, “I expect her to do well.

“She’s earned the confidence of President Trump and I think his base likes her because she’s tough and a fighter.”